Get a Room: Finding Opportunities in the $18B Boutique Hotel Industry

It’s been nearly 5 years since Marriott Hotels & Resorts shook up the travel world by announcing its intention to acquire Starwood, its high-end hotel competitor.

When the deal closed in the fall of 2016 for $13.6B, Marriott had created the world’s largest branded hotel chain, accounting for 1 in 7 hotel rooms in North America.

While the recent spread of coronavirus has put a chill on the hotel and travel industry, the long-term macro trends that motivated Marriott CEO Arne Sorenson to complete the Starwood acquisition remains.

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