
Trends


The Lucrative Business of Review Sites
Trendster Cooper Mitchell owns Garage Gym Reviews

Esports: The Rise of the Next Behemoth in Competitive Sports
The esports market is booming. League of Legends, the most popular esport, broadcast a world final that drew more viewers than the Super Bowl in 2018. Last year the event was hosted in Paris, and tickets sold out within seconds.

54% Profit: A Look Inside the Lucrative Storage Unit Business

Inside the “Recession-Proof” Industry of Pet Health

27% Margins: Lessons From the Paper Notebook Business
For a brief time in the mid-2010s the well-known notebook brand Moleskine was listed as a publicly traded company on the Milanese stock exchange. In their 2015 financial statements, they reported a whopping ~27% operating profit margin.

The Modern Junto: How Executive Peer Groups Print Millions
(Lindsay Kaplan & Carolyn Childers are printing Benjamins with their modern, women-centric executive peer group, Chief)

Get a Room: Finding Opportunities in the $18B Boutique Hotel Industry
It’s been nearly 5 years since Marriott Hotels & Resorts shook up the travel world by announcing its intention to acquire Starwood, its high-end hotel competitor.
When the deal closed in the fall of 2016 for $13.6B, Marriott had created the world’s largest branded hotel chain, accounting for 1 in 7 hotel rooms in North America.
While the recent spread of coronavirus has put a chill on the hotel and travel industry, the long-term macro trends that motivated Marriott CEO Arne Sorenson to complete the Starwood acquisition remains.

How the World’s Largest Collectibles Auction Business Makes $800m+/Year from Nostalgia
This report is part of our “Brainstorm Breakdown,” in which we riff off ideas Sam & Shaan have discussed on their “My First Million” brainstorms. Here, we explain how to make money from nostalgia by breaking down the growing business of Heritage Auctions.

Breaking Into the $15B Executive Recruiting Industry
Over the past few weeks, the topic of the executive search and recruiting industry has sparked quite a bit of interest within the Trends community.