The Smartest Acquisition Strategies of All Time
“What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently.
“What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently.
When it comes to growing a business, our guy Sam Parr is a bit of a coyote trickster. He’s a benevolent troublemaker whose tactics are reminiscent of showmen like P.T. Barnum, Ben Franklin, and others. For example:
If you go viral once on Twitter, you’re lucky. Twice? You’re good. Over the last month, The Hustle’s Alex Garcia has written tweet threads that have gone viral again, and again, and again.
Building any company is hard, but it’s especially challenging for those in the so-called vice industries like cannabis, which face extra obstacles in:
Two weeks ago, in part 1 of our series, we showed that sexual wellness is an underfunded industry with tons of potential.
When we talk about innovation, it’s common to talk about the same few subjects. Trillion-dollar tech companies or large-scale projects like Bitcoin get tons of media attention.
The average supermarket carries ~47k products, many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.
Sexual wellness is an underfunded industry that is set to explode as sexual taboos continue to lift.
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