---
title: "Bringing Difficult Products to Market: Lessons from Cannabis Brands | Trends by The Hustle"
description: Running any business is hard, and you can learn a lot from the way cannabis brands overcome obstacles in areas like adoption and distribution.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1290739914-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1290739914-3.jpg)

Building any company is hard, but it’s especially challenging for those in the so-called vice industries like cannabis, which face extra obstacles in:

1. **Early adoption** of products consumers aren’t familiar with.
2. **Winning shelf space** in competitive or highly regulated markets.
3. **Scaling distribution** without access to traditional channels.

There’s a lot to learn from how they overcome these challenges. 

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