Trends

Sexual wellness is an underfunded industry that is set to explode as sexual taboos continue to lift.

Valentine’s Day got us thinking about how entire companies are built around certain holidays. But outside of these times, how do holiday-reliant businesses diversify their revenue? 

When Frank Catalano’s doctor handed him a terrifying diagnosis — prostate cancer, 5 years to live — he did not expect to be handed his next multi-million dollar business idea as well.

The Trends SMB Database offers a snapshot of the financials, insights, and lessons learned by 200+ founders across a range of industries. We ask business owners and operators a number of questions, including:

At the very least, brands should have awareness videos, promotional videos, and retargeting videos.

The COVID-19 pandemic has rocked each sector of the economy, but few realms have felt the effects more than education. With campuses closed across the US, preschoolers and PhD candidates alike are cooped up at home, trying to keep learning in the midst of the crisis. 

The Signal: The quarantine period turbocharged e-commerce spend over the past few months.

To get a view on which e-commerce product categories are currently looking attractive, the Trends team asked ThoughtLeaders — a marketing intelligence tool — to provide us with data they’ve collected that will help you identify market opportunities.

Each week, the Trends team curates the most actionable articles we can find into the Leads section of our weekly email. Below is a list, organized by topic, of all the best Leads from our first year (updated June, 2020). Let this be a resource you refer back to whenever you’re facing a new challenge in your business.

You can trace a direct line between today’s massive cannabis gummies market and Nancy Whiteman.