The Signal: One of our fellow community members recently pulled the data on 2.4k+ Kickstarter campaigns, and we dug through the numbers to see what projects are running successful campaigns during quarantine.
The COVID-19 pandemic has rocked each sector of the economy, but few realms have felt the effects more than education. With campuses closed across the US, preschoolers and PhD candidates alike are cooped up at home, trying to keep learning in the midst of the crisis.
The Signal: The quarantine period turbocharged e-commerce spend over the past few months.
To get a view on which e-commerce product categories are currently looking attractive, the Trends team asked ThoughtLeaders — a marketing intelligence tool — to provide us with data they’ve collected that will help you identify market opportunities.
The Signal: You can add “interactive podcasts” to the list of interactive digital experiences that will stick in the post-COVID world. This new genre of media, which blurs the lines between narrative and gaming, was gaining popularity before the pandemic.