Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Earlier this year, he joined us for one of our first Trends lectures, in which he dropped 15 growth marketing tactics to supercharge your startup.
Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on Twitter and read his writing here.
His Trends lecture highlights the best growth marketing tactics for 2020.
We recently published a deep dive on the newsletter industry. The feedback was very positive, so we decided to highlight more practical tips for growing a newsletter business.
At the very least, brands should have awareness videos, promotional videos, and retargeting videos.
Each week, the Trends team curates the most actionable articles we can find into the Leads section of our weekly email. Below is a list, organized by topic, of all the best Leads from our first year (updated June, 2020). Let this be a resource you refer back to whenever you’re facing a new challenge in your business.
Last week, we sent out a survey inviting businesses that made it through the Great Recession to tell us how they did it. We got hundreds of responses, creating a database that shows the mix of strategies they used to cope with the economic fallout.
This week we’re publishing our third (and likely final) installment of our “Coping with Coronavirus” series (here’s part 1 and part 2).
The final mini-case studies, all from new industries, cover 7 thriving businesses forced to pivot during an unprecedented era:
On March 12, 2020, Sam asked the Trends community, “How has your business been impacted by coronavirus? Grown? Hurt?”
In 2014, the Harvard Business Review published an oft-cited article titled “At Amazon, It’s All About Cash Flow.” The article set out to address the sentiment that Amazon “didn’t make any profit.”
In analyzing Amazon, the article argues that observers should focus on the e-commerce company’s free cash flow rather than its net profit, which doesn’t properly take into account investments in capital goods.
The article continues by identifying the best metric to measure a company’s ability to generate cash: the cash conversion cycle (CCC).