--- title: | how to description: how to | image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png --- # Trends ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/growth-reverse-engineer-4.jpg) Marketing, [how to](https://www.nlopchantamang.com/tag/how-to), [featured](https://www.nlopchantamang.com/tag/featured), [Articles](https://www.nlopchantamang.com/tag/articles), [homepage](https://www.nlopchantamang.com/tag/homepage) ### [Reverse-Engineering for Growth, With Julian Shapiro and Aadil Razvi](https://www.nlopchantamang.com/articles/reverse-engineering-for-growth-with-julian-shapiro-and-aadil-razvi) Oct 5, 2020 3:36:34 AM [Julian Shapiro](https://www.julian.com/) is the founder of [Demand Curve](https://www.demandcurve.com/), a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Earlier this year, he joined us for one of our first Trends lectures, in which he dropped [15 growth marketing tactics to supercharge your startup](https://trends.co/articles/julian-shapiro-growth-marketing/).  [Read More](https://www.nlopchantamang.com/articles/reverse-engineering-for-growth-with-julian-shapiro-and-aadil-razvi) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Social-Media-3.jpg) Marketing, [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles) ### [15 Growth Marketing Tactics to Turbocharge Your Startup](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing) Jul 14, 2020 10:05:14 AM [Julian Shapiro](https://www.julian.com/) is the founder of [Demand Curve](https://www.demandcurve.com/), a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on [Twitter](https://twitter.com/Julian?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and read his writing [here](https://www.julian.com/about). His [Trends lecture](https://trends.co/video/growth-hacker-hour-with-julian-founder-of-demand-curve/) highlights the best growth marketing tactics for 2020. [Read More](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2020-07-13-at-20_06_33-3.png) [how to](https://www.nlopchantamang.com/tag/how-to), [Articles](https://www.nlopchantamang.com/tag/articles), [eCommerce](https://www.nlopchantamang.com/tag/ecommerce) ### [How to Put Down Roots in the Online Plant Business](https://www.nlopchantamang.com/articles/online-houseplants-how-to-build-a-dtc-brand) Jul 14, 2020 4:44:00 AM [Read More](https://www.nlopchantamang.com/articles/online-houseplants-how-to-build-a-dtc-brand) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-172701218-3.jpg) [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles) ### [How Harry Dry Grew His Newsletter Business to 20k+ Subscribers in a Year](https://www.nlopchantamang.com/articles/how-harry-dry-grew-his-newsletter-business) Jun 26, 2020 5:25:46 AM We recently published a [deep dive on the newsletter industry](https://trends.co/articles/how-newsletters-make-money/). The feedback was very positive, so we decided to highlight more practical tips for growing a newsletter business. [Read More](https://www.nlopchantamang.com/articles/how-harry-dry-grew-his-newsletter-business) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Kitchen-Vid-3.jpg) Marketing, [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [eCommerce](https://www.nlopchantamang.com/tag/ecommerce) ### [How to Get Started with Video for Your Online Brand](https://www.nlopchantamang.com/articles/how-to-get-started-with-video-for-your-online-brand) Jun 24, 2020 8:03:36 AM At the very least, brands should have **awareness videos**, **promotional videos**, and **retargeting videos**. [Read More](https://www.nlopchantamang.com/articles/how-to-get-started-with-video-for-your-online-brand) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1144764318-3.jpg) Marketing, [how to](https://www.nlopchantamang.com/tag/how-to), [Articles](https://www.nlopchantamang.com/tag/articles), [eCommerce](https://www.nlopchantamang.com/tag/ecommerce) ### [100+ Tips for Growing Your Business](https://www.nlopchantamang.com/articles/tips-for-growing-your-business) Jun 3, 2020 4:18:42 AM *Each week, the Trends team curates the most actionable articles we can find into the Leads section of our weekly email. Below is a list, organized by topic, of all the best Leads from our first year (updated June, 2020). Let this be a resource you refer back to whenever you’re facing a new challenge in your business.* [Read More](https://www.nlopchantamang.com/articles/tips-for-growing-your-business) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Great-Recession-4.jpg) [COVID-19](https://www.nlopchantamang.com/tag/covid-19), [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles), [profile](https://www.nlopchantamang.com/tag/profile) ### [10 Lessons From Small Businesses That Survived the Great Recession](https://www.nlopchantamang.com/articles/10-lessons-from-small-businesses-that-survived-the-great-recession) Apr 10, 2020 9:11:17 PM Last week, we sent out a [survey](https://thehustledaily.typeform.com/to/ELDNT0) inviting businesses that made it through the Great Recession to tell us how they did it. We got hundreds of responses, creating [a database](https://trends.co/recession-database) that shows the mix of strategies they used to cope with the economic fallout. [Read More](https://www.nlopchantamang.com/articles/10-lessons-from-small-businesses-that-survived-the-great-recession) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-03-31-at-10_46_20-AM-3.png) [COVID-19](https://www.nlopchantamang.com/tag/covid-19), [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles), [profile](https://www.nlopchantamang.com/tag/profile) ### [How 7 Thriving Businesses Pivoted in Hard Times](https://www.nlopchantamang.com/articles/7-thriving-businesses-forced-to-pivot-in-hard-times) Mar 31, 2020 1:50:42 PM This week we’re publishing our third (and likely final) installment of our “Coping with Coronavirus” series (here’s [part 1](https://trends.co/articles/trends-community-as-business-owners-face-the-coronavirus/) and [part 2](https://trends.co/articles/businesses-pivot-as-coronavirus-impact-widens/)). The final mini-case studies, all from new industries, cover 7 thriving businesses forced to pivot during an unprecedented era: [Read More](https://www.nlopchantamang.com/articles/7-thriving-businesses-forced-to-pivot-in-hard-times) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-03-17-at-10_57_34-AM-3.png) [COVID-19](https://www.nlopchantamang.com/tag/covid-19), [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles), [q and a](https://www.nlopchantamang.com/tag/q-and-a) ### [We Talked to 30+ Companies About Their Strategies for Coping with Coronavirus. Here Are Their Stories.](https://www.nlopchantamang.com/articles/stories-from-the-trends-community) Mar 17, 2020 1:58:55 PM On March 12, 2020, Sam asked the Trends community, “How has your business been impacted by coronavirus? Grown? Hurt?” [Read More](https://www.nlopchantamang.com/articles/stories-from-the-trends-community) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-3.jpg) [how to](https://www.nlopchantamang.com/tag/how-to), [Membership Required](https://www.nlopchantamang.com/tag/membership-required), [Articles](https://www.nlopchantamang.com/tag/articles), [Analysis](https://www.nlopchantamang.com/tag/analysis), [Finance and Investing](https://www.nlopchantamang.com/tag/finance-and-investing) ### [Cash is King: Using the Cash Conversion Cycle to Finance Your Operations](https://www.nlopchantamang.com/articles/cash-conversion-cycle) Feb 11, 2020 2:47:58 AM In 2014, the *Harvard Business Review* published an oft-cited article titled “[At Amazon, It’s All About Cash Flow](https://hbr.org/2014/10/at-amazon-its-all-about-cash-flow).” The article set out to address the sentiment that Amazon “didn’t make any profit.” In analyzing Amazon, the article argues that observers should focus on the e-commerce company’s free cash flow rather than its net profit, which doesn’t properly take into account investments in capital goods. The article continues by identifying the best metric to measure a company’s ability to generate cash: the [cash conversion cycle (CCC)](https://www.youtube.com/watch?v=p72xAATgpfM&t=37s).  [Read More](https://www.nlopchantamang.com/articles/cash-conversion-cycle)