Trends

Two weeks ago, in part 1 of our series, we showed that sexual wellness is an underfunded industry with tons of potential.

What do we expect for 2021? Here’s what our analysts had to say…

Source: P&G and Unilever annual reports, 2019

Helen Ruth Elam (AKA “Baddie Winkle”, AKA “Bad Lil Baddie”) has 3.7m followers on Instagram. She is 92 years old and says she’s been “stealing ur man since 1928!!”

You can trace a direct line between today’s massive cannabis gummies market and Nancy Whiteman. 

In the early days of the coronavirus pandemic, we’ve turned to all kinds of people — including virologists, Ph.D.s, and market analysts — to explain the challenges we face in the present. But who can help us better understand the next-order effects of this crisis?

Picture this: It’s April 2021 and you’re meeting a friend for dinner. You can’t decide where to go because your favorite tapas place is closed — communal food is a thing of the past. You eventually agree on a spot, but it’s hard to get a reservation since restaurants are only accommodating half their normal number of patrons.

Josh Wolfe believes that society’s outcasts are the ones who hold the secret to human progress. And he’s dedicated his life to spotting them early. 

It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… 35% of adults don’t get enough sleep.

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