---
title: Curiosity May Have Killed the Cat, But It’ll Grow Your Business Like Crazy | Trends by The Hustle
description: Sam is growing the podcast like crazy, so we sat down to unpack his top tips for getting people to subscribe.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2021-05-04-at-09_09_27-3.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2021-05-04-at-09_09_27-3.png)

When it comes to growing a business, our guy Sam Parr is a bit of a coyote trickster. He’s a benevolent troublemaker whose tactics are reminiscent of showmen like P.T. Barnum, Ben Franklin, and others. For example:

- **The marketing for Southern Sam’s,** his chain of hot-dog carts that sold “weiners as big as a baby’s arm.”

- **Early *Hustle* stories published under pen names** like Steve Garcia, Sid Finch, and Steph Whitfield to make the team seem bigger.
- **A Black Friday sale made to look like a leaked internal email** sold hundreds of thousands of dollars in *Trends* subscriptions in a few days.

Sam doesn’t take himself too seriously. Most of the time, his stunts are driven by his sense of humor and a desire to entertain.

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