The Power of Emotional Contrast in Marketing
The average supermarket carries ~47k products, many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.
The average supermarket carries ~47k products, many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.
Sexual wellness is an underfunded industry that is set to explode as sexual taboos continue to lift.
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For a brief time in the mid-2010s the well-known notebook brand Moleskine was listed as a publicly traded company on the Milanese stock exchange. In their 2015 financial statements, they reported a whopping ~27% operating profit margin.
In a single day last week, a small army of software companies filed to go public.
(Lindsay Kaplan & Carolyn Childers are printing Benjamins with their modern, women-centric executive peer group, Chief)
The Trends SMB Database offers a snapshot of the financials, insights, and lessons learned by 200+ founders across a range of industries. We ask business owners and operators a number of questions, including:
Even with the growing importance of technology, people play a pivotal role in the success of any organization. A recent study by the consulting firm Korn Ferry, along with the Centre for Economics and Business Research, put the global economic value of human capital at $1.2 quadrillion, more than 2x the value of physical capital like technology. That figure is expected to grow in the coming years.
Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because it was on sale? Probably.