---
title: "A Wild Week of IPOs: Lessons from Sumo Logic and Others | Trends by The Hustle"
description: "One lesson from Asana's \"Land and Expand\" strategy: Create super fans with free trials, and they’ll convert their employers to paying clients for you."
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-91495297-4.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-91495297-4.png)

In a single day last week, a small army of software companies [filed to go public](https://www.forbes.com/sites/elanagross/2020/08/24/snowflake-leads-software-ipo-filing-bonanza-including-asana-jfrog-sumo-logic-unity-software/#72316c222d02). 

The software sector is 🔥 for good reason: The 18 players that went public on US markets this year have [climbed ~91%](https://www.bloomberg.com/news/articles/2020-08-22/software-firms-gear-up-to-reveal-books-ahead-of-busy-ipo-season?sref=3Ac2yX40) since their debuts — compared to 52% for practically everyone else.

What should businesses take away from the SaaS splash? A few growth lessons:

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