Intro
We love to spoil our pets. Even the word “pet” is said to be derived from an old Gaelic term peata, which was used to denote a favorite child before it was ever used to describe an animal kept in the house. People treat their pets like family.
Nowhere is this more true than among millennials, 82% of whom see pet ownership as a kind of preparation for having kids. As millennials grow to dominate the earning and spending portions of the economy, the pet industry is booming.
