The esports market is booming. League of Legends, the most popular esport, broadcast a world final that drew more viewers than the Super Bowl in 2018. Last year the event was hosted in Paris, and tickets sold out within seconds.
With prize pools of $34m+, esports stars can walk away from tournaments with more money than Wimbledon singles champions.
Esports already has a larger audience than American football and rugby combined and is set to generate more revenue than both the UEFA Champions League and Formula 1 by 2022.
