---
title: How Nancy Whiteman Bootstrapped a $25M Cannabis Edibles Business | Trends by The Hustle
description: The edibles business is on track to hit $4.1B in the U.S. and Canada by 2022. Nancy Whiteman helped propel the industry into the biggest cannabis ingestible
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Web_NancyWhitemanPs20181016-IMG_4651-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Web_NancyWhitemanPs20181016-IMG_4651-3.jpg)

You can trace a direct line between today’s massive cannabis gummies market and Nancy Whiteman. 

Whiteman, an entrepreneur from Colorado, was working as a marketing consultant before she launched a bootstrapped company she took to calling Wana Brands in 2010.

She didn’t have a culinary background. Honestly, before 2010, she didn’t even know that cannabis-infused products existed. But in the past decade, she has spun a decentralized edibles market teeming with off-kilter experiments — THC-infused pizzas and baklavas were not unheard of — into a juggernaut with **$25m in annual revenue**.

## Related Articles

[![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-02-17-at-4_19_51-PM-3.png) ](https://www.nlopchantamang.com/articles/lunya)

Marketing [Interviews](https://www.nlopchantamang.com/tag/interviews) [Database](https://www.nlopchantamang.com/tag/database) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Articles](https://www.nlopchantamang.com/tag/articles) [Beauty](https://www.nlopchantamang.com/tag/beauty) [profile](https://www.nlopchantamang.com/tag/profile)

### [Lunya: An innovative sleepwear brand scales to $25m](https://www.nlopchantamang.com/articles/lunya)

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read...*

[Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) 

[Read More](https://www.nlopchantamang.com/articles/lunya)

[![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/neek-May-12-2021-03-00-53-75-PM.png) ](https://www.nlopchantamang.com/articles/neek-skin-organics)

Marketing [Interviews](https://www.nlopchantamang.com/tag/interviews) [Database](https://www.nlopchantamang.com/tag/database) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Articles](https://www.nlopchantamang.com/tag/articles) [Beauty](https://www.nlopchantamang.com/tag/beauty) [profile](https://www.nlopchantamang.com/tag/profile)

### [NEEK Skin Organics: Australian skincare company eliminates the bull semen, invests in vegan products](https://www.nlopchantamang.com/articles/neek-skin-organics)

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read...*

[Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) 

[Read More](https://www.nlopchantamang.com/articles/neek-skin-organics)