Trends

Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.

Doc Williams has helped hundreds of people launching a business. The self-described “solutions architect” (AKA digital marketing expert) has worked with everyone from powerful NFL agents to VaynerMedia.

Lecture Lessons provides actionable takeaways from our Trends Lectures series. This entry is based on Nik Sharma’s Product Launch 101 webinar. You can find him at Sharma Brands, follow him on Twitter or contact him via text (917-905-2340).

The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.

The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.

The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.

It’s no secret that the past decade has sent companies flocking toward the subscription model. And who can blame them: that sweet recurring revenue and the promise of a $1B exit (a la Dollar Shave Club) is compelling. But it’s not too late to launch a subscription box — you just have to know what market to enter. 

Canadian giant Shopify’s stock has grown tenfold in the last 3 years. The platform powers millions of merchants worldwide, enabling them to sell online with ease.

BottleKeeper, a company that makes insulating outer shells that keep beer bottles cold, has earned a large chunk of the $4.7B drinkware market. Since its official launch in 2013, the company has sold over 1m products direct-to-consumer while meticulously grooming an audience for future product launches. In 2018, BottleKeeper brought in $13.6m in revenue, growing over 800% from 2015.  

Daniel Kane was a 19-year-old student at UC Santa Barbara when he launched the skinny wallet company, The Ridge.