---
title: "Lecture Lessons: Launching a Product 101 with Nik Sharma"
description: Launching a product? Make sure to read this guide on media reach out, FB & Google Ad best practices, landing page optimization and the ideal DTC tech stack.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Nik-Sharma-1-3.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Nik-Sharma-1-3.png)

******Lecture Lessons**** provides actionable takeaways from our Trends Lectures series. This entry is based on Nik Sharma’s *[***Product Launch 101 ***](https://trends.co/articles/product-launch-playback-notes-the-lecture-and-presentation/)****webinar*****. You can find him at [Sharma Brands](https://sharmabrands.com/), f**ollow him on *[*Twitter *](https://twitter.com/mrsharma?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)*or contact him via text (917-905-2340). ***** *

***

As an operator, investor and advisor, [Nik Sharma](https://twitter.com/mrsharma) has worked with leading names in the direct-to-consumer (DTC) space including [Hint](https://www.drinkhint.com/), [VaynerMedia](https://vaynermedia.com/service/ecommerce/), [Judy](https://judy.co/), and [Haus](https://drink.haus/).

In this article, we’ve gathered the most actionable insights and resources (there are a lot) from his Trends Lectures [Product Launch 101](https://trends.co/articles/product-launch-playback-notes-the-lecture-and-presentation/) webinar including: 

- An overview of earned, owned and paid media
- How to be ‘native’ to each social platform 
- How to do cold outreach for press and influencers (sample messages [here](https://docs.google.com/document/u/1/d/1-75kiy-ucfa-ZaTGItiipMsqJRkMbULkTBwO5nrYy7w/edit))
- How to make effective FB/Instagram ads 
- How to make effective Google ads 
- How to track your audience (Measure by Quantcast) 
- How to optimize your landing page to convert
- How to put together the ideal DTC tech stack 
- How to prepare your pre and post launch emails (email cheat sheet [here](https://docs.google.com/spreadsheets/u/1/d/1fDrU74EbsNZlMYpNq4dDg8OaJ_FSIZAeqNCISyw8GFs/edit?usp=sharing))
- How to ensure influencers properly rep you brand (influencer cheat sheet [here](https://docs.google.com/document/u/1/d/15h6bOwzT-9-9FNImT5BEMBvbnZZKiO8RtyMM3J2yZXU/edit))
- How to work with influencers (influencer tracking sheet [here](https://docs.google.com/spreadsheets/u/1/d/1fDrU74EbsNZlMYpNq4dDg8OaJ_FSIZAeqNCISyw8GFs/edit?usp=sharing)) 

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