PR Strategy Guide For the Solo Founder
Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.
Read on for tips, tricks, and resources from 4 expert sources who have helped clients get their products featured in publications like The New York Times, Forbes, and other national outlets. With the help of these experts, several of whom are active contributors in the Trends community, some companies have scaled to $1m+ in sales in just one year without spending a penny on advertising.
Follow this step-by-step guide to learn how to acquire “earned” (AKA free) media pick-up for your product or service. We encourage you to read our whole report, but feel free to click through to the section that interests you most:
- Step 1: Understand Your Audience
- Step 2: Build Your Media List
- Step 3: Share Your Story
- Step 4: Rinse & Repeat
- Tools & Templates
