Trends

Just over 3 months ago, Julia Cheek, the CEO and co-founder of Everlywell, appeared as a guest on our My First Million podcast. At the time, the coronavirus had just begun to spread to the United States, and her company — a 5-year-old startup that provides at-home medical testing kits and lab results — had no plans to produce an at-home test to detect COVID-19. She even laughed the idea off as a little crazy: “If we did, I don’t think I would be here right now,” she joked.

Each week, the Trends team curates the most actionable articles we can find into the Leads section of our weekly email. Below is a list, organized by topic, of all the best Leads from our first year (updated June, 2020). Let this be a resource you refer back to whenever you’re facing a new challenge in your business.

You can trace a direct line between today’s massive cannabis gummies market and Nancy Whiteman. 

This presentation was put together by Trung Phan. Send questions or comments via email or Twitter.

It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture.

Blake is a partner at early-stage venture fund Ludlow Ventures. Follow him on Twitter and subscribe to his newsletter on Substack. 

Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.

Doc Williams has helped hundreds of people launching a business. The self-described “solutions architect” (AKA digital marketing expert) has worked with everyone from powerful NFL agents to VaynerMedia.

In the early days of the coronavirus pandemic, we’ve turned to all kinds of people — including virologists, Ph.D.s, and market analysts — to explain the challenges we face in the present. But who can help us better understand the next-order effects of this crisis?

Where is the unseen opportunity in a post-COVID world?

When you look across industries, which sector do you foresee this crisis affecting the most over the next 10+ years?

Which industries do you foresee this crisis affecting the most in the long term?