This is the 2nd in a series of articles in which we investigate trends in different parts of the world, show how companies are responding to those trends, and provide lessons you can apply to your business. Check out our first article on Japan.
Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Earlier this year, he joined us for one of our first Trends lectures, in which he dropped 15 growth marketing tactics to supercharge your startup.
This week’s research comes courtesy of Trendster Steph Smith, whose new e-book “Doing Content Right” is a comprehensive guide to building and scaling your own publication. She’ll teach you how to define your niche, decide what to write for whom, test and scale distribution platforms, and grow a loyal audience — through 200+ pages of insights and dozens of exercises to help you learn.