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As a society, it’s advice we seem to be taking, as more people are investing in the experience economy.

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What you need to know: Inspired by faith and minimalist design, a pair of Christian millennials launched Alabaster, a photography-focused Bible publishing company. Early investment capital came from Daniel Fong, founder of $70m furniture business Million Dollar Baby.

Just the thought of online dating elicits a collective groan among anyone who’s done it. And that’s precisely why Dawoon Kang and her two sisters founded Coffee Meets Bagel: They wanted to improve one of the most anxiety-filled stages of people’s lives with technology that makes them forget the pain points.

Young people crave stimulus — and the modern world obliges. Mobile phones and the internet provide constant streams of them: bright banner ads, colorful games, bingeable TV shows, infinitely scrolling content feeds. A text message buzzes and dopamine receptors in the brain respond with a quick biological fix.

Shaan Puri: At this point it’s a money printer.

A decade ago, billboards were relics of the past, reserved for Cracker Barrels and gas station exits. Today, they’re one of the fastest-growing ad commodities on the market.

I was in a band until my early 30s. But my real passion in music was composing, and so I started writing film scores. And writing film scores, it’s a very particular kind of discipline where you sort of deconstruct music and you first try to figure out what a film director wants for a movie, which is part of the art of being a film composer.

While an often forgotten business, there are hundreds of business trade shows that have huge revenues and profit margins (30% to 50%) that rival even the biggest software startups.