---
title: How to Tap Into China’s Live Streaming Shopping Craze | Trends by The Hustle
description: China had more than 500m webcast viewers in 2018. One Chinese live-streaming service, Alibaba’s Taobao Marketplace, generated more than $15B in transactions
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Screen-Shot-2019-07-26-at-12_12_06-PM_20190726161804-3.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Screen-Shot-2019-07-26-at-12_12_06-PM_20190726161804-3.png)

**What you need to know:** 

- China had more than 500m webcast viewers in 2018, a number that is expected to double by 2020.
- One Chinese live-streaming service, Alibaba’s [Taobao Marketplace](https://www.alizila.com/taobao-helping-farmers-reap-gains-in-livestream-boom/), generated more than $15B in transactions through live streaming sessions in 2018 — nearly 4x more than 2017.
- In 2018, the most profitable live-stream host on Taobao Live raked in [$390m](http://www.jidingxueyuan.com/thread-936-1-1.html) in sales.

**How you can capitalize:**

- Follow the playbook of Welden, a high-end US handbag startup, which first tapped into Chinese live-streaming two years ago. It now sells 20% of its products through China’s live-streaming market. We break down the different marketplaces and show you how other niche brands are prospering.

* * *

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