Trends

When it comes to food, the buzzwords “fresh” and “local” dominate. About three-fourths of Americans, according to Gallup, actively try to consume more local foods.    

Let’s play a quick game of “Which one of these does not belong?” Facebook. Amazon. Netflix. Google (Alphabet). AppFolio.

In a Google-dominated world that even Microsoft couldn’t crack, is there an industry for niche browsers? Tenta has built a successful subscription business for a niche browser.

Venture capital can be deeply complex, but most firms still operate off the familiar model: make smart bets and hope that one pays off in the unicorn hunt. For that very reason, many firms will only bet on businesses that at least have the potential to “be the next Uber” or at least enter unicorn territory.

We just introduced a new tool to help you analyze business opportunities in real-time: The Trends Guide to Small Business Growth.

What you need to know 

The name Ergonofis represents a hybrid between ergonomics and office. It fits: Co-founder Samuel Finn likes to think his company’s product, an adjustable desk allowing people to stand and sit throughout the day, provides the most efficient way to stay healthy and get through a work day.  

BottleKeeper, a company that makes insulating outer shells that keep beer bottles cold, has earned a large chunk of the $4.7B drinkware market. Since its official launch in 2013, the company has sold over 1m products direct-to-consumer while meticulously grooming an audience for future product launches. In 2018, BottleKeeper brought in $13.6m in revenue, growing over 800% from 2015.  

What you need to know

What you need to know