What you need to know
- Despite a stigma, as much as 80% of the world already eats insects. That number is expected to grow as people turn to insects because of their high protein content and relatively low environmental impact.
How you can capitalize
- Education and Marketing: If brands are able to smash through the stigma, they will be able to create an exponentially larger market.
- New product lines: Companies that create new arenas for bug grub will find an unsaturated market.
- Entertainment: Ever heard of Wine and Bug Tastings? They exist.
Remember when lobster was a “poor man’s food”? How times have changed. Because of their high protein content and low environmental impact the candidate for the “next lobster” may be surprising: insects.
