Trends Articles

The Smartest Acquisition Strategies of All Time

“What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently. 

Curiosity May Have Killed the Cat, But It’ll Grow Your Business Like Crazy

When it comes to growing a business, our guy Sam Parr is a bit of a coyote trickster. He’s a benevolent troublemaker whose tactics are reminiscent of showmen like P.T. Barnum, Ben Franklin, and others. For example:

Keys to High-Growth Twitter Threads

If you go viral once on Twitter, you’re lucky. Twice? You’re good. Over the last month, The Hustle’s Alex Garcia has written tweet threads that have gone viral again, and again, and again.

Bringing Difficult Products to Market: Lessons from Cannabis Brands

Building any company is hard, but it’s especially challenging for those in the so-called vice industries like cannabis, which face extra obstacles in:

The Hidden Innovators of the Exponential Age

When we talk about innovation, it’s common to talk about the same few subjects. Trillion-dollar tech companies or large-scale projects like Bitcoin get tons of media attention.

The Power of Emotional Contrast in Marketing

The average supermarket carries ~47k products, many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.

The Tools Behind a 7-Figure Newsletter

So, you wanna start a newsletter?

The Lucrative Business of Review Sites

Trendster Cooper Mitchell owns Garage Gym Reviews

Trends’ 2020 Hits and Misses

A year ago, when we asked ourselves and the Trends family to predict where things were headed for 2020, we had no idea what a roller-coaster year was ahead.

Trends Audio! Including bonuses with guests like Andrew Wilkinson, Jack Butcher, and Ryan Hoover

Introducing the Trends Audio newsletter! Here’s how you can access the recordings.