How to Get Started with Video for Your Online Brand
At the very least, brands should have awareness videos, promotional videos, and retargeting videos.
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Aja Frost @ajavuu
How Everlywell Created a National Infrastructure for At-Home COVID Testing in Under 2 Weeks
Just over 3 months ago, Julia Cheek, the CEO and co-founder of Everlywell, appeared as a guest on our My First Million podcast. At the time, the coronavirus had just begun to spread to the United States, and her company — a 5-year-old startup that provides at-home medical testing kits and lab results — had no plans to produce an at-home test to detect COVID-19. She even laughed the idea off as a little crazy: “If we did, I don’t think I would be here right now,” she joked.
100+ Tips for Growing Your Business
Each week, the Trends team curates the most actionable articles we can find into the Leads section of our weekly email. Below is a list, organized by topic, of all the best Leads from our first year (updated June, 2020). Let this be a resource you refer back to whenever you’re facing a new challenge in your business.
Trends Year-In-Review Quiz
Think you know your Trends stats? Try our 5-question quiz, which draws on some of our most popular posts, covering...
AMAs with Founders
The most successful people in the world don’t get there alone. We believe strongly in learning from the success and failures of one another. So, every so often we bring in someone that we think has unique insights — whether they founded a huge business or deeply understand a problem that many of us face. We’ll continue to invite inspiring people to share their stories, and give you an opportunity to interact with them directly. We’ll update this page with any future AMAs, and welcome your suggestions of other people we should talk to (email brad@thehustle.co with your ideas).
PR Strategy Guide For the Solo Founder
Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.
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4 Futurists Break Down Post-COVID Opportunities
In the early days of the coronavirus pandemic, we’ve turned to all kinds of people — including virologists, Ph.D.s, and market analysts — to explain the challenges we face in the present. But who can help us better understand the next-order effects of this crisis?
Futurist Q&A: Amy Zalman on the Rise of Localization
Where is the unseen opportunity in a post-COVID world?
Futurist Q&A: Jamie Metzl on the Changing World Order
Which industries do you foresee this crisis affecting the most in the long term?
The Hygiene Industry: Opportunities and Changes
Picture this: It’s April 2021 and you’re meeting a friend for dinner. You can’t decide where to go because your favorite tapas place is closed — communal food is a thing of the past. You eventually agree on a spot, but it’s hard to get a reservation since restaurants are only accommodating half their normal number of patrons.