---
title: PR Strategy Guide For the Solo Founder | Trends by The Hustle
description: Read on for tips, tricks, and resources from experts who have helped clients get their products featured in publications like The New York Times and Forbes.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1180937277-4.jpg
---

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# PR Strategy Guide For the Solo Founder

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.

Read on for tips, tricks, and resources from 4 expert sources who have helped clients get their products featured in publications like *The New York Times*, *Forbes*, and other national outlets. With the help of these experts, several of whom are active contributors in the [Trends community](https://www.facebook.com/groups/Trends.co/), some companies have scaled to $1m+ in sales in just one year without spending a penny on advertising.

Follow this step-by-step guide to learn how to acquire “earned” (AKA free) media pick-up for your product or service. We encourage you to read our whole report, but feel free to click through to the section that interests you most:

- [Step 1: Understand Your Audience](https://www.nlopchantamang.com/trends/articles/pr-strategy-guide-for-the-solo-founder#step1)
- [Step 2: Build Your Media List](https://www.nlopchantamang.com/trends/articles/pr-strategy-guide-for-the-solo-founder#step2)
- [Step 3: Share Your Story](https://www.nlopchantamang.com/trends/articles/pr-strategy-guide-for-the-solo-founder#step3)
- [Step 4: Rinse & Repeat](https://www.nlopchantamang.com/trends/articles/pr-strategy-guide-for-the-solo-founder#step4)
- [Tools & Templates](https://www.nlopchantamang.com/trends/articles/pr-strategy-guide-for-the-solo-founder#tools)

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