---
title: The Smartest Acquisition Strategies of All Time | Trends by The Hustle
description: “What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently.  The tweet
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# The Smartest Acquisition Strategies of All Time

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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“What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently. 

The [tweet](https://twitter.com/patrick_oshag/status/1384995096660221953) racked up hundreds of responses, and was featured in last week’s Tips and Tools. In this week’s Strategy Corner, we dive into lessons learned from 3 of our favorites.

## **1) Tinder: Go after the toughest users first**

In an [interview](https://techcrunch.com/2016/12/26/how-to-grow-your-app/) with *TechCrunch*, Justin Mateen, founder and former CMO of Tinder, said, “Go after the hardest users to get first… These can either be your worst critics or your greatest evangelists.”

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