---
title: The Power of Emotional Contrast in Marketing | Trends by The Hustle
description: Rosser Reeves, the man who inspired Mad Men's Don Draper, knew how to use the power of emotional contrast in marketing to make customers act.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-7-4.png
---

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# The Power of Emotional Contrast in Marketing

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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The average supermarket carries [~47k products](https://www.consumerreports.org/cro/magazine/2014/03/too-many-product-choices-in-supermarkets/index.htm#:~:text=We%20eyeballed%2053%20varieties.,Marketing%20Institute%2C%20a%20trade%20group.), many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.

Trendster **Jordan Michael Schuster** is the founder of [Snacktually](https://www.snacktually.com/), a business development agency specializing in the CPG space that’s helped launch $100m+ worth of products in the last 5 years.

His secret to marketing? One word: Contrast.

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