Source: Google Trends
Search Interest for Sugaring Is Looking Sweet
When salons closed in March, a self-care trend took off: Search interest for sugar waxing spiked, and has stayed hot since peaking in May. Sugaring is a hair-removal method that uses a sugar paste -- it’s supposed to be gentler on the skin than traditional wax.
And it’s winning converts on social media: Instagram searches for #sugaring and #sugarwaxing yield 500k+ posts.
The practice originated in India, and it’s just one example of an Eastern beauty trend that’s setting down roots in the West. Others include gua sha (135k monthly searches) and threading (450k monthly searches).
A New Joint in Anti-Aging Solutions: Collagen Alternatives
Collagen plays a big role in anti-aging treatments, joint health, and sports recovery. The market for the vital connective material is forecast to be worth $6B by 2026.
But collagen also has a big drawback: Because it’s derived mostly from bovine sources, it’s not friendly to all consumers -- like the growing population of people who follow vegetarian or vegan diets.
Collagen alternatives, made from plant-based or marine substances, are starting to break out.
On Jungle Scout, searches for “vegan collagen” have increased 114% since the beginning of this year -- from 1.4k in January to 3k in July.
Product opportunities for collagen alternatives are plentiful: Think powders, creamers, capsules, bars, sweets, and even flavored waters.
A Map Porn Subreddit Hits a Hot Milestone
The r/MapPorn subreddit has 1m+ subscribers and sees more than 2.5k comments every day. Subscribers post interesting maps showing everything from election trends to theoretical African nations (based on culture, not colonial borders).
Web traffic to Far and Wide shows the map love isn’t just a phase. The site encourages people to travel by curating collections of unique maps, passport stamps, and urban legends, and it sees 1m+ visits every month, according to SimilarWeb.
While there are a few blogs dedicated to fascinating maps, you can still plant a flag: Try sending cartographic gems straight to people’s inboxes in a newsletter.
Leave a Comment