Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018. Now, beauty businesses are investing in tech that lowers the barrier to online skincare purchases.
How to capitalize:
There’s still no single platform that caters specifically to the skincare community. That leaves a huge opportunity to build a place for power users and influencers to share tutorials and regimens, or schedule recurring product orders.
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