Source: Subreddit Stats
A Lucky Future With Tarot
Reading tarot cards is no longer an activity reserved for spooky psychics or fortune tellers. The once occult practice has rebranded as simply a tool to develop intuition, “whether you believe in divination or just want to learn more about yourself,” according to r/tarot.
Search interest in this practice is at an all-time high in this uncertainty-riddled year, according to Keywords Everywhere:
- “Tarot” peaked at 1m+ searches in August
- “Tarot cards” peaked at 732k+ searches in December (and is still rising)
- “Tarot card meaning” peaked at 181k+ searches in October
- “Tarot cards for beginners” peaked at 14.4k+ searches in September
The phenomenon is also sweeping social media, with Instagram’s 2m+ posts under #tarotreadersofinstagram and TikTok housing 3B+ views under #tarot.
Opportunities lie in tarot-based coaching and journals along with beginner-friendly or specialized decks. This classic deck brings in almost $82k+/month on Amazon, according to Jungle Scout.
There’s also massive white space in apps. While a few decent ones exist (Labryinthos, who bills itself as the world’s premier magic school had 10k+ downloads in November, according to Sensor Tower), you could provide more personalized or social experiences.
For reference, social astrology app Co-Star had 400k+ downloads and $70k+ revenue in November alone.
Light Shows Glow With Drones
Drone light shows are lit. This holiday season, Walmart is using drones to light up the sky in 8 sold-out events across the US (don’t worry, you can still catch a livestream or join the 760k+ views on YouTube).
While we highlighted drone light shows as a business idea in a My First Million podcast episode back in May, we’re finally catching glimpses of mainstream interest, partly thanks to US President-elect Joe Biden’s victory party.
Behind the patriotic sparkles was the 6-person Philly-based startup, Verge Aero. Demand has been high, with CEO Nils Thorjussen reporting 5 shows across 3 countries within the span of 9 days in November, according to a podcast interview.
Opportunities in LED drones’ cut of the $1.3B US fireworks industry exist beyond the hardware itself. As these light shows skyrocket in popularity across live entertainment -- including celebrity birthdays, corporate events, theme parks, and sports events -- there will be an increasing need for expertise in this area.
Shiny B2B opportunities exist with training and certificates for show designers, rendering experts, and drone pilots. You could also start franchises with local, on-the-ground teams for site inspection, setup, and troubleshooting.
Opportunities around site insurance and regulation efficiency also look bright, since each show requires Federal Aviation Administration permits to fly. You could streamline cumbersome processes into a couple of clicks, like Lemonade does with home insurance or DoNotPay does with small claims cases.
Mixin’ and Makin’ Music
Music makers are banding together, with r/WeAreTheMusicMakers surging past 1.5m+ subscribers.
Related subreddits also boast impressive numbers, showcasing opportunities for platforms where listeners can learn about and share modern music:
- r/edmproduction (394k+ subscribers): the production of electronic music
- r/guitarpedals (131k+ subscribers): all things related to guitar pedals
- r/ThisIsOurMusic (66k+ subscribers): showcases and critiques of music creations
An emerging player in this space is UK-based Roli (total funding amount: $44.1m). The “startup developing new musical instruments” is backed by the likes of Peter Thiel’s Founders Fund as well as Firstmark Capital, per Crunchbase.
Reviews for the industry’s popular Midi keyboard controller, which makes a whopping $1.4m+/month, according to Jungle Scout, reveal opportunities in easy-to-use, standalone devices fit for beginners or kids. You could also provide out-of-the-box starter kits for popular mixes, loops, and effects to bring people 0 to 1.
Beyond equipment, opportunities exist in teaching how to make and mix music as well. While traditional music lessons are often 1 to 1, you could capitalize on community learning opportunities with cohort-based courses on music production (like Monthly’s class with Kygo).
Monthly search volumes, according to Keywords Everywhere:
- “How to make music”: 12.1k
- “How to make beats”: 12.1k
- “How to DJ”: 8.1k
- “Music production classes”: 1.3k
Leave a Comment