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Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on Twitter and read his writing here.
His Trends lecture highlights the best growth marketing tactics for 2020.
The Signal: Since the start of the pandemic outbreak in the US, we have been tracking startup funding data. Based on Dan Primack’s indispensable Pro Rata newsletter, our latest analysis looks at 288 venture deals closed in June 2020.Over the month, the industries that have received the most funding were Health Tech (15%), Fintech (9%), Data (9%), Biotech (9%), Enterprise SaaS (6%), Cybersecurity (6%), HR (5%), and Real Estate (4%).
Bob Pittman — the creator of MTV, former CEO of Six Flags, Time Warner, AOL, and Century 21 Real Estate and now current CEO of iHeartMedia — has had a hell of a career.
The Signal: One of our fellow community members recently pulled the data on 2.4k+ Kickstarter campaigns, and we dug through the numbers to see what projects are running successful campaigns during quarantine.
The Signal: The quarantine period turbocharged e-commerce spend over the past few months.
To get a view on which e-commerce product categories are currently looking attractive, the Trends team asked ThoughtLeaders — a marketing intelligence tool — to provide us with data they’ve collected that will help you identify market opportunities.
This presentation was put together by Trung Phan. Send questions or comments via email or Twitter.
It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture.
Blake is a partner at early-stage venture fund Ludlow Ventures. Follow him on Twitter and subscribe to his newsletter on Substack.
One of our most popular reports last year was a deep dive on the out-of-home (OOH) advertising market.
The Signal: The coronavirus crisis is forcing governments in the US and Europe to make regulatory changes on the fly.
The post-crisis world will see significant regulatory changes in regard to health care and disaster preparedness. And these changes will cost companies billions in compliance costs.
According to research by Rice University, the Dodd-Frank Wall Street Reform & Consumer Protection Act following the 2008-09 financial crisis “roughly doubled the number of regulations applied to U.S. banks, which hiked their compliance costs by more than $50 billion per year”. Costs included compliance salary expenses, auditing, consulting, data processing and legal fees.
Further analysis by George Mason University showed that the number of new regulatory restrictions created by the Dodd-Frank Act dwarfed the combined impact of every other Obama-era administration law.
In addition to the fact that there is significant coronavirus-related changes coming to global regulatory regimes, existing compliance training have 2 underlying factors that make the industry ripe for disruption:
Andrew Hogan, a London-based paid marketing professional with 10 years of travel and ecommerce experience, set the Trends Facebook group on fire with this post: “Today, I will help validate your idea with Google search data.”
Lecture Lessons provides actionable takeaways from our Trends Lectures series. This entry is based on Nik Sharma’s Product Launch 101 webinar. You can find him at Sharma Brands, follow him on Twitter or contact him via text (917-905-2340).