---
title: How Brex Launched a Multibillion-Dollar Brand with OOH Marketing | Trends by The Hustle
description: Brex's Head of OOH Media Kasper Koczab breaks down how to effectively use billboards, transit shelters and other OOH assets to launch your brand.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Brexit-4.jpg
---

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# How Brex Launched a Multibillion-Dollar Brand with OOH Marketing

[ by Trung Phan ](https://www.nlopchantamang.com/trends/author/trung-phan)

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One of our most popular reports last year was a [deep dive](https://trends.co/articles/the-33b-market-staring-you-in-the-face/) on the out-of-home (OOH) advertising market.

The article provided a thorough macro overview of the industry, but we wanted to expand on the piece with on-the-ground actionable intel.

To do so, we reached out to **Kasper Koczab**, Brex’s head of OOH media. Named one of Brex’s “power players” by [Business Insider](https://www.businessinsider.com/brex-top-employees-financial-services-2020-1), Koczab previously worked at one of America’s leading OOH advertising firms (Clear Channel Outdoor) and is a veteran of the industry. 

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