---
title: Don’t Snooze on these Sleep Industry Trends
description: We identify dozens of opportunities across 7 major sleep industry trends (education, communities, aids, products, perks, support, and meds) for serving a sleep-deprived world.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-647221380-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-647221380-3.jpg)

It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… [35% of adults don’t get enough sleep](https://www.cdc.gov/media/releases/2016/p0215-enough-sleep.html).

And it’s not just a matter of feeling more tired. Researchers have found that an individual sleeping 6 hours or less has a [13% higher mortality rate](https://www.cdc.gov/media/releases/2016/p0215-enough-sleep.html), and lack of sleep costs the United States $411B each year. For those and other reasons, the CDC has identified  [sleep disorders as a public health epidemic](https://www.sleepdr.com/the-sleep-blog/cdc-declares-sleep-disorders-a-public-health-epidemic/).

[*Why We Sleep*](https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316), a 2017 *New York Times* bestseller, has helped fuel an important conversation about the science of sleep, including how a lack of sleep can contribute to serious short- and long-term impairments, such as diabetes and Alzheimer’s. 

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