Putting a Price on Digital Privacy

As consumers have become more concerned with preserving their privacy, there is an opportunity for business owners and entrepreneurs to capitalize on providing exactly that: giving people the tools to control their information. In this article, we’ll discuss why privacy matters and then feature several businesses that are disrupting some of the world’s largest products by giving people back their privacy.

Why Privacy Matters

In 2020, people trade their data for free products and services every day. Each Google search. Each app download. Each connection to public WiFi. In prior decades, this information transaction may have been comparatively harmless, but widespread data breaches pose a substantial threat to the everyday internet citizen. 

Patrick Ambron, CEO of Brand Yourself, warns that hackers can easily access information like your email or phone number, and with just “a few minutes and a couple bucks” they can access security question answers or private banking accounts.