---
title: 15 Growth Marketing Tactics to Turbocharge Your Startup | Trends by The Hustle
description: Demand Curve's Julian Shapiro breaks down the 15 best growth marketing hacks for 2020.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Social-Media-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Social-Media-3.jpg)

[Julian Shapiro](https://www.julian.com/) is the founder of [Demand Curve](https://www.demandcurve.com/), a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on [Twitter](https://twitter.com/Julian?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and read his writing [here](https://www.julian.com/about).

His [Trends lecture](https://trends.co/video/growth-hacker-hour-with-julian-founder-of-demand-curve/) highlights the best growth marketing tactics for 2020.

This article summarizes his 15 most actionable ideas:

[**1. Retarget Your Newsletter Unsubscribers**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#retarget)**[2. Do Hyper Targeted Geo Rollouts to Look Bigger Than You Are ](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#geo)**  
**[3. Cross Target Across Platforms ](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#cross)**  
**[4. Create Good, Cheap Video Ads](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#cheap)**  
**[5. Find Cost-Effective YouTube Sponsorships](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#youtube)**  
**[6. Pre-target Through LinkedIn](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#linkedin)**  
[**7. Turn Blog Visitors Into Leads**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#blog)[**8. Do Direct Mail Properly**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#direct-mail)[**9. Be Careful About Aggressive CTAs**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#CTA)[**10. Use Ads to Narrow Down Your Copy**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#narrow)[**11. Figure Out Word-of-Mouth/Referral Programs**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#WOM)[**12. Grow Your Podcasts Through YouTube**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#podcasts)[**13. Use Break-Even Ads for Brand Awareness**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#brand)[**14. Prevent Gmail from Going to Spam**  
](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#spam)**[15. Optimize When Your Ads Go Out](https://www.nlopchantamang.com/articles/julian-shapiro-growth-marketing#dayparting)**

***

#### 1. **Retarget Your Newsletter Unsubscribers **

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