---
title: "Diversifying Revenue: Strategies from 1-800-Flowers. | Trends by The Hustle"
description: Learn how holiday-centered businesses can create more consistent revenue throughout the year.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2021-02-23-at-10_11_34-3.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2021-02-23-at-10_11_34-3.png)

Valentine’s Day got us thinking about how entire companies are built around certain holidays. But outside of these times, how do holiday-reliant businesses diversify their revenue? 

To find out, we combed through dozens of SEC filings, cross-referenced them with Google search data on several holiday-reliant companies, and gathered lessons from one company — 1-800-Flowers — that has figured out ways to produce strong revenue streams outside of popular flower days. 

![](https://www.nlopchantamang.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2021-02-23-at-10_12_30-3.png?width=866&height=720&name=Screenshot-2021-02-23-at-10_12_30-3.png)

Google searches for 1-800-Flowers spike on both Valentine’s Day and Mother’s Day. Searches for Party City crest on Halloween. And many people come calling for Canada Goose around Christmas. 

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