--- title: How 7 Thriving Businesses Pivoted in Hard Times | description: We cover 7 thriving businesses forced to pivot during an unprecedented era, as coronavirus continues to prompt uncertainty. image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-03-31-at-10_46_20-AM-3.png --- ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-03-31-at-10_46_20-AM-3.png) This week we’re publishing our third (and likely final) installment of our “Coping with Coronavirus” series (here’s [part 1](https://trends.co/articles/trends-community-as-business-owners-face-the-coronavirus/) and [part 2](https://trends.co/articles/businesses-pivot-as-coronavirus-impact-widens/)). The final mini-case studies, all from new industries, cover 7 thriving businesses forced to pivot during an unprecedented era: - **Foodware: **[Final](https://final.co/) — a reusable foodware company that makes collapsible straws — was preparing to launch a reusable fork. But as the consumer landscape shifted sharply, the company decided to launch a Kickstarter campaign for much-needed [reusable sanitizing wipes](https://www.kickstarter.com/projects/finalstraw/finalwipe). *(Sign me up for a box…)* - **Family Club:  **[The Lane](https://www.thelanesocialclub.com/) — a social club for kids and their families — opened a 7,880 square-foot space just as coronavirus was breaking out in the US. It quickly created a virtual version of its service to support its new members and avoid layoffs. - **Nursing: **[Next Move](https://www.nextmoveinc.com/) — an agency that places travel nurses — has been rapidly hiring administrative staff to keep up with demand for its services. - **Veterinarian: **[Pawzy](https://pawzy.co/) — a search tool that connects people to vets in their area — launched a telehealth alternative as its physical location was seeing decreased traffic. *(See our Signal below on telemedicine.)* - **College Education: **[Knack](https://www.joinknack.com/) — a peer-to-peer tutoring platform — typically works with students in-person. But with social distancing measures, the company is promoting its online-only features and giving away its technology to impacted colleges that were forced to close their in-person tutoring centers.  - **Sport Beverages: **[LIFEAID Beverage Company](https://www.lifeaidbevco.com/) — a beverage business that makes functional sports drinks for athletes — lost one of its biggest distribution channels with the closure of gyms. But a surge in sales from other outlets has helped it reinvest profits back into its partner gyms to help them weather the storm. *(We’ll drink to that!)* - **Transportation**: [Swoop](https://swoopapp.com/) — an event transportation app — saw its business evaporate overnight and is pivoting to develop a business management app for its operators. ``` 10 Minute Read ``` ``` * * * ``` **A Reusable Foodware Company Pivots to Wipes** **The business: **A reusable foodware company that makes collapsible straws; before the coronavirus pandemic hit, the company was about to launch a travel fork. ## Related Articles [![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Infento-May-12-2021-03-08-59-28-PM.jpeg) ](https://www.nlopchantamang.com/articles/infento-rides) Marketing [Interviews](https://www.nlopchantamang.com/tag/interviews) [Database](https://www.nlopchantamang.com/tag/database) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Entertainment and Media](https://www.nlopchantamang.com/tag/entertainment-and-media) [profile](https://www.nlopchantamang.com/tag/profile) ### [Infento: Making life-sized construction kits that last through childhood](https://www.nlopchantamang.com/articles/infento-rides) *The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read...* [Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) [Read More](https://www.nlopchantamang.com/articles/infento-rides) [![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1189349093-4.png) ](https://www.nlopchantamang.com/articles/fast-growing-businesses-in-2019) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Articles](https://www.nlopchantamang.com/tag/articles) [Analysis](https://www.nlopchantamang.com/tag/analysis) [industry deep dive](https://www.nlopchantamang.com/tag/industry-deep-dive) ### [Fast Growing Businesses in 2019](https://www.nlopchantamang.com/articles/fast-growing-businesses-in-2019) [The story](https://trends.co/articles/how-one-company-created-a-niche-market-for-young-people-who-want-fancy-bibles/) [test](https://www.nlopchantamang.com/author/test) [Read More](https://www.nlopchantamang.com/articles/fast-growing-businesses-in-2019)