Business Trends 2021 Predictions

What do we expect for 2021? Here’s what our analysts had to say…

Ethan: Virtual events will be the “San Francisco” of 2021 as people flock back to in-person ASAP. Innovation in virtual gatherings will stall, as existing tech is “good enough” and lacks raving fans after being tainted by the memory of 2020. The only major exception will be esports (and Trendster Natasha Miller’s variety shows, of course).

Julia: While Bitcoin stole the show in 2020, decentralized finance (DeFi) will dominate in 2021. The road might be bumpy, but the total value locked in DeFi will continue to grow, spurred by the introduction of Ethereum 2.0. As a result, we will see a range of new DeFi innovations and applications (in addition to insurance, lending, stablecoins, prediction markets, and margin trading — which already exist).