--- title: "Signal Review & New Insights: TikTok Niches" description: "Signal Review & New Insights: TikTok Niches" image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2020-06-08-at-13_10_06.png --- [ << Back to Blog ](https://www.nlopchantamang.com/trends/signals) [COVID-19](https://www.nlopchantamang.com/trends/signals/tag/covid-19) [Entertainment and Media](https://www.nlopchantamang.com/trends/signals/tag/entertainment-and-media) [Technology](https://www.nlopchantamang.com/trends/signals/tag/technology) # Signal Review & New Insights: TikTok Niches ###### Aja Frost @ajavuu ###### Share [mailto:?subject=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/signal-review-new-insights-tiktok-niches%20&body=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/signal-review-new-insights-tiktok-niches&media=https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Screenshot-2020-06-08-at-13_10_06.png](mailto:?subject=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/signal-review-new-insights-tiktok-niches%20&body=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/signal-review-new-insights-tiktok-niches&media=https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Screenshot-2020-06-08-at-13_10_06.png) ![](https://www.nlopchantamang.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2020-06-08-at-13_10_06.png?height=420&name=Screenshot-2020-06-08-at-13_10_06.png) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2020-06-08-at-13_10_06.png) **The Signal: **In March this year, just as shelter-in-place orders forced billions of people indoors, we [reported](https://trends.co/signal/tiktok-niches/) on a growing number of niche topics that were emerging on TikTok (examples below). We also highlighted opportunities in TikTok-adjacent products and services, such as ring lights for selfies (a term that had more than 450k searches/month at the time). **Since Then: **Only 2 months have passed since we reported on this trend, and in that time TikTok and its niches have exploded -- again. In the US alone, the number of unique mobile visitors 18 years and older skyrocketed by 36% from [28.8m in March to 39.2m in April](https://www.adweek.com/digital/tiktok-is-growing-up-and-so-are-its-users/). Many big name brands have jumped on the bandwagon (see these [21 inspirational TikTok marketing strategies](https://wallaroomedia.com/blog/social-media/tiktok-brands-examples-strategy/)). Here’s how a few of the niche topics we reported on have grown: - [#americanhistory](https://www.tiktok.com/tag/americanhistory?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%9A%A8+A+Signals+Special+Edition%3A+%F0%9F%94%86+Solutions+for+a+Chaotic+Time+%F0%9F%93%88&utm_campaign=3%2F24%2F20+Trends+Email):** **5m views **then** → 11.2m **now** - [#jigsaw](https://www.tiktok.com/tag/jigsaw?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%9A%A8+A+Signals+Special+Edition%3A+%F0%9F%94%86+Solutions+for+a+Chaotic+Time+%F0%9F%93%88&utm_campaign=3%2F24%2F20+Trends+Email): 81m views **then** → 132.6m **now** - [#magictricks](https://www.tiktok.com/tag/magictricks?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%9A%A8+A+Signals+Special+Edition%3A+%F0%9F%94%86+Solutions+for+a+Chaotic+Time+%F0%9F%93%88&utm_campaign=3%2F24%2F20+Trends+Email)**: **300m views **then** → 531.6m **now** - “Ring light”:** **450k searches/month **then → **673k **now** TikTok’s user base has aged [since the beginning of the year](https://www.adweek.com/digital/tiktok-is-growing-up-and-so-are-its-users/). The changes didn’t come as a result of a decreasing number of 18-24 year olds using the platform (this demographic actually grew by 35% during that time) -- but rather, a massive increase in older cohorts.  ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/demographics.png) An interesting development: Have you heard about TikTok cults? They have sprung up in the last few weeks and have been described as “[hardcore TikTok followings](https://www.distractify.com/p/tiktok-cults)” led by charismatic TikTok personalities. The Step Chickens Cult, led by 27-year-old Melissa Ong, recently launched its own social networking [app](https://apps.apple.com/us/app/stepchickens/id1466454746), which broke into Apple’s [most-downloaded social networking apps](https://skugal.org/step-chickens-and-the-rise-of-tiktok-cults/) last week.   **Looking Ahead: **The TikTok craze is showing no signs of slowing down. There are plenty of opportunities to capitalize on it, including: **More TikTok-Adjacent Products: **In the same way that TikTok accelerated sales in selfie ring lights, there has been a similar uptick in: - Mirror-mounted smartphone holders like [this one](https://www.amazon.com/dp/B076ZW2KW1) ($13k/month in revenue, according to Jungle Scout); - Smartphone video kits like [this one](https://www.amazon.com/dp/B07ZLHGBB1) ($24k/month in revenue); - Video kit cages like [this one](https://www.amazon.com/dp/B075155DBD) ($167k/month); and - Collapsible green screens (and green screen accessories) like [this one](https://www.amazon.com/dp/B00T53Q7EQ) (a whopping $193k/month) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/greenscreen.png) **Tools and Services: **As more and more businesses and influencers come around to TikTok as the next big brand-building platform, tools and services around “TikTok best practices” are emerging. Unsurprisingly, TikTok marketing agencies and courses have started to crop up, too. [This schedule](https://influencermarketinghub.com/best-times-to-post-on-tiktok/) outlines the best times to post on TikTok to maximize engagement. You could combine this with a tool that maps geolocalized TikTok posts, similar to the [One Million Tweet Map](https://www.free-power-point-templates.com/articles/the-one-million-tweet-map-using-maptimize-to-visualize-tweets-in-a-world-map/) for Twitter. This combination of tools could tell a marketer, for example, “4pm ET is the best time to market products with the ‘beauty’ hashtag to the European market.”    A number of TikTok challengers are entering the fray, such as [Zynn](https://play.google.com/store/apps/details?id=com.owlreality.zynn&hl=en) (check out [Trung’s tweet](https://twitter.com/TrungTPhan/status/1266008619876618242?s=20) about their aggressive acquisition strategy), which will only serve to accelerate these opportunities.  ### Leave a Comment #### Aja Frost @ajavuu ###### Blog posts ## Related Articles. [Entertainment and Media](https://www.nlopchantamang.com/trends/signals/tag/entertainment-and-media) [Technology](https://www.nlopchantamang.com/trends/signals/tag/technology) ##### Aja Frost @ajavuu ### [Capitalize on TikTok Niche Opportunities](https://www.nlopchantamang.com/trends/signals/signal/capitalize-on-tiktok-niche-opportunities) [Read more ](https://www.nlopchantamang.com/trends/signals/signal/capitalize-on-tiktok-niche-opportunities) [![](https://www.nlopchantamang.com/hs-fs/hubfs/Imported_Blog_Media/D7Hj7SRK3_LlBGN1vTDKWFO1vFpdsHa1lTSmK7QkfuWO1nsPNtxTr8l-yElj0dXN86ISmbi94FQ-m5Br4TKpto_MOF4BfRg6AozrXpxLkOUsYcxM=s0-d-e1-ft.png?height=230&name=D7Hj7SRK3_LlBGN1vTDKWFO1vFpdsHa1lTSmK7QkfuWO1nsPNtxTr8l-yElj0dXN86ISmbi94FQ-m5Br4TKpto_MOF4BfRg6AozrXpxLkOUsYcxM=s0-d-e1-ft.png) ](https://www.nlopchantamang.com/trends/signals/signal/tiktok-led-lights) [Entertainment and Media](https://www.nlopchantamang.com/trends/signals/tag/entertainment-and-media) [Retail](https://www.nlopchantamang.com/trends/signals/tag/retail) [Technology](https://www.nlopchantamang.com/trends/signals/tag/technology) ##### Aja Frost @ajavuu ### [LEDs have lit the way for TikTok accessories](https://www.nlopchantamang.com/trends/signals/signal/tiktok-led-lights) [Read more ](https://www.nlopchantamang.com/trends/signals/signal/tiktok-led-lights)