In early October, the Scottish distillery Glenlivet introduced tiny capsules -- pods -- filled with liquor at London Cocktail Week as a limited edition product. They were like edible Tide Pods with alcohol. Basically a gimmick, right? Or are they a good opportunity? Since the debut, people have continued to search for scotch pods and whisky pods.
What’s next? Turn alcohol pods into a trendy way to consume alcohol, or slip it into drinks. Expand to vodka, rum, tequila, etc. It could be positioned as a new way of taking shots or become the modern version of a flask. The distillery that debuted pods at the October festival referred to the pods as glassless cocktails, giving them a hint of luxury.
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