(Source: Ahrefs)
The Signal: Over the second half of 2019, a popular massage gun brand (www.theragun.com) saw a marked increase in the number of referring domains. The product is shaped like a futuristic laser blaster and is not cheap ($600). But its oscillating motion helps improve blood circulation and speed up workout recovery.
The Opportunity: The product had a viral moment in 2017, when then-Cleveland Cavs superstar Kyrie Irving received a Theragun treatment during the NBA Finals. In 2018, it was endorsed by the controversial NFL player Antonio Brown.
But site traffic has exploded in the past year. The massage gun space is seeing increased competition from the likes of Tim Tam, Hyperice, and Achedaway, among others. Opportunities in this space include: 1) affiliate ads via demand generation (blogs, reviews, how-to’s); 2) selling massage guns in Asian and European markets (where the trend has not taken off); 3) selling white label massage gun replacement parts and accessories (e.g., charging stands, batteries, balls).
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