Cool Down With a Cold One
According to Keywords Everywhere, thousands of people are searching “drink beer after workout” every month, fermenting a new class of post-workout beers looking to replace your Gatorade.
That’s right -- breweries are developing low-alcohol “performance beers,” infused with electrolytes and a host of superfood ingredients designed to combat the dehydrating effects of intense exercise.
The space is still small -- representing only ~1% of the craft beer market according to the Brewers Association -- but has huge potential to piggyback on the larger low-alcohol / “sober-curious” movement which we first reported on months ago.
The wellness beer trend has been bubbling up for a few years, starting with the first of its kind probiotic beer developed in Singapore in 2017.
Since then, ingredients have expanded to include bee pollen, blueberries, goji berries, purple sweet potatoes, rose hips, chia seeds, flaxseed, spelt, oats, and quinoa.
There’s still an opportunity to get in early on the post-workout booze trend, which you could expand to include ciders, wines, spirits, and hard seltzer.
You could also combine this trend with the boozy popsicle trend to create a healthy(ish) frozen treat to celebrate finishing that marathon.
Decor for Our Digital Homes
Phone decor is fast becoming the new home decor as our lives increasingly migrate online. Interest in digital interior design elements from wallpapers to lock screens to home-screen layouts is on the rise.
While searches for both iPhone and laptop aesthetic wallpapers are coming down from their September 2020 peaks (440k and 160k monthly searches, respectively), interest is still high at ~100k monthly searches each.
Other popular topics, according to Keywords Everywhere, include:
- “ios 14 home screen ideas”: 201k searches/month
- “ios 14 widget ideas”: 18.1k
- “funny lock screen”: 9.9k
- “wallpaper maker app”: 2.4k
- “make iphone wallpaper”: 1.9k
With digital art and NFTs taking center stage, now might be the perfect time to capitalize.
Create a turnkey digital design platform that provides NFT wallpapers, lock screens, home-screen layouts, and widget design ideas.
You could also leverage the trend to promote your own product. For example wallpapers of dream destinations if you’re a travel brand, or food porn-inspired lock screens if you’re in the food/beverage game.
For more on building these kinds of affinity-marketing products, check out our interview with Trendster Mike Stemple, founder of Skinit.
Cars Are the New Personal Space
Pinterest searches for “car date night” have increased by 2x in the last year.
That’s in addition to rising search interest in other car-related terms like “dog car seats” (+100%), “car man cave” (+115%), and “car survival kits” (+60%).
According to Pinterest, “In 2021, cars will become the new ‘third space’ for everything.”
You could capitalize by creating a subscription service for monthly car dates (including picnics, glamping, scavenger hunts, and movie nights).
Or, you could go full on Pimp My Ride (2021 style) by providing sound systems, massage seats, and scented car diffusers.
“Car diffusers” attracts 30k+ searches per month, according to Keywords Everywhere, and this “Tree of Life” car diffuser with aromatherapy essential oils brings in $75k per month, according to Jungle Scout.
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