Shorter-form Signals based on Google, Amazon, Reddit, and other sources.
***
Etsy’s Musical Instrument Business Seeing Strong Growth in the US
The ecommerce website Etsy saw its Q2 2020 revenue growth increase 137% YoY. Part of the growth is attributed to the musical instrument marketplace (Reverb) that the company acquired last year.
According to Etsy, “Reverb benefited from similar macroeconomic ecommerce tailwinds to Etsy during the second quarter, as well as a strong increase in new buyers and novice musicians.”
As the company has not yet expanded deeply into non-US markets, potential opportunities around Reverb are localized versions of the offering. After the US (63% of site visits), countries visiting the site are the UK (6%), Canada (5%), France (2%) and Germany (2%). (SimilarWeb)
***
“Amazon Pets” Searches up 12x Over the Past Month
With pet adoption up during quarantine, there has been a spike in demand for pet products on Amazon. According to Jungle Scout, searches for “amazon pets” on the ecommerce platform have spiked 12x over the past 30 days (as compared to the 30 days prior).
Top results in the category include dog beds, harnesses, L-shape sofa loungers (!!), and potty training pads.
It’s not a surprise that people are looking to spend on their pets and that a number of startups funded in recent years are looking to meet the demand (funding data from Crunchbase):
- PupJoy is a doggie subscription box with treats, toys, beds, and more
- Pet Plate (raised $13.3m) and Jinx ($5.6m) deliver high-quality dog food to your door
- Side note: Per Jungle Scout, “homemade dog stuff” has seen Amazon search interest increase 12x in the past 30 days, with top results including dog / pet cookbooks
- Mixlab ($8.5m) does custom-made dog medicine
- AnimalBiome ($2.3m) protects your pet’s gut health
***
Gaming Deals Subreddit Has 700k+ Members and Growing
The r/buildapcsales subreddit has 703k subscribers and sees nearly 700 comments a day, all around “links to products that are on sale at various websites” -- including monitors, cables, processors, video cards, accessories, etc. r/GameDeals has even more subs: 763k.
There is clearly an appetite for cut-rate deals in gaming, and the sparse results for “gaming deals newsletter” suggests there’s an opportunity to deliver such deals to people’s inboxes.
Leave a Comment