---
title: "Flares: A Marketplace for Musical Instruments, “Amazon Pets” and Gaming Deals"
description: Based on data from company filings, Amazon and Reddit, there are opportunities in the musical instrument, pets and gaming deals spaces. Read to find out more.
image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png
---

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# Flares: A Marketplace for Musical Instruments, “Amazon Pets” and Gaming Deals

###### Trung Phan

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*Shorter-form Signals based on Google, Amazon, Reddit, and other sources.*

***

## **Etsy’s Musical Instrument Business Seeing Strong Growth in the US **

The ecommerce website Etsy saw its Q2 2020 revenue growth increase 137% YoY. Part of the growth is attributed to the musical instrument marketplace ([Reverb](https://reverb.com/?utm_source=google&utm_medium=cpc&utm_campaign=8710379718&utm_content=campaignid=8710379718_adgroupid=90605603711_keyword=reverb_device=c_adposition=_matchtype=e_creative=409421685005&gclid=CjwKCAjwydP5BRBREiwA-qrCGupUAuFYBHVUAcve55Mz1DgKF6DHsirU4M82DyqVj-D1ZcBrvOQ8yhoCuNIQAvD_BwE)) that the company acquired last year.

[According to Etsy](https://d18rn0p25nwr6d.cloudfront.net/CIK-0001370637/5d748a83-7367-4a75-a528-ab1ea6dc4c48.pdf), “Reverb benefited from similar macroeconomic ecommerce tailwinds to Etsy during the second quarter, as well as a strong increase in new buyers and novice musicians.”

As the company has not yet expanded deeply into non-US markets, potential opportunities around Reverb are localized versions of the offering. After the US (63% of site visits), countries visiting the site are the UK (6%), Canada (5%), France (2%) and Germany (2%). ([SimilarWeb](https://www.similarweb.com/website/reverb.com/#overview))

***

## **“Amazon Pets” Searches up 12x Over the Past Month **

With [pet adoption up during quarantine](https://www.vox.com/the-goods/2020/4/28/21232763/dog-cat-adoption-foster-coronavirus-quarantine), there has been a spike in demand for pet products on Amazon. According to [Jungle Scout](https://www.junglescout.com/), searches for “amazon pets” on the ecommerce platform have spiked 12x over the past 30 days (as compared to the 30 days prior).

Top results in the category include dog [beds](https://www.amazon.com/AmazonBasics-Pet-Bed-35-Inch-Swirl/dp/B07DZLM3NJ/ref=sr_1_1?dchild=1&keywords=amazon+pets&qid=1597288906&sr=8-1), [harnesses](https://www.amazon.com/Voyager-Weather-Best-Pet-Supplies/dp/B00M0V7TOC/ref=sr_1_2?dchild=1&keywords=amazon+pets&qid=1597288906&sr=8-2), [L-shape sofa loungers (!!)](https://www.amazon.com/Furhaven-Pet-Orthopedic-Chenille-Sofa-Style/dp/B074F2F9MC/ref=sr_1_3?dchild=1&keywords=amazon+pets&qid=1597288906&sr=8-3), and [potty training pads](https://www.amazon.com/AmazonBasics-Extra-Large-Puppy-Training-Pads/dp/B016C6EOO8/ref=sr_1_4?dchild=1&keywords=amazon+pets&qid=1597288906&sr=8-4).

It’s not a surprise that people are looking to spend on their pets and that a number of startups funded in recent years are looking to meet the demand (funding data from Crunchbase):

- [PupJoy](https://www.pupjoy.com/) is a doggie subscription box with treats, toys, beds, and more 
- [Pet Plate](https://www.petplate.com/) (raised $13.3m) and [Jinx](https://www.thinkjinx.com/) ($5.6m) deliver high-quality dog food to your door  
    - **Side note: **Per [Jungle Scout](https://www.junglescout.com/),** **“homemade dog stuff” has seen Amazon search interest increase 12x in the past 30 days, with top results including [dog](https://www.amazon.com/Yin-Yang-Nutrition-Dogs-Maximizing/dp/0997250135/ref=sr_1_3?dchild=1&keywords=homemade+dog+stuff&qid=1597377348&sr=8-3) / [pet](https://www.amazon.com/Ultimate-Pet-Health-Guide-Breakthrough/dp/1401953506/ref=sr_1_3?dchild=1&keywords=homemade+dog+stuff&qid=1597718052&sr=8-3) cookbooks 
- [Mixlab](https://www.mixlabrx.com/) ($8.5m) does custom-made dog medicine 
- [AnimalBiome](https://www.animalbiome.com/) ($2.3m) protects your pet’s gut health 

***

## **Gaming Deals Subreddit Has 700k+ Members and Growing **

The [r/buildapcsales](https://subredditstats.com/r/buildapcsales) subreddit has 703k subscribers and sees nearly 700 comments a day, all around “links to products that are on sale at various websites” -- including monitors, cables, processors, video cards, accessories, etc. [r/GameDeals](https://subredditstats.com/r/gamedeals) has even more subs: 763k. 

There is clearly an appetite for cut-rate deals in gaming, and the sparse results for “[gaming deals newsletter](https://www.google.com/search?sxsrf=ALeKk016q-Tu2MAB7UFZJgdiGvR0FbwveA%3A1597377060910&source=hp&ei=JAo2X5_SNI6v0PEP46SqyAc&q=gaming+deals+newsletter&oq=gaming+deals+newsletter&gs_lcp=CgZwc3ktYWIQAzIGCAAQFhAeOgQIIxAnOgUIABCRAjoECAAQQzoKCAAQsQMQgwEQQzoHCAAQsQMQQzoICAAQsQMQkQI6BQgAELEDOgIIADoECAAQCjoHCAAQFBCHAjoICAAQCBANEB46BQgAEM0CUPUEWKkdYOYdaAFwAHgAgAF9iAG4DpIBBDIyLjGYAQCgAQGqAQdnd3Mtd2l6&sclient=psy-ab&ved=0ahUKEwif9KOi5ZnrAhWOFzQIHWOSCnkQ4dUDCAk&uact=5)” suggests there’s an opportunity to deliver such deals to people’s inboxes.

### Leave a Comment

#### Trung Phan

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