Small Weddings are a Big Hit
Google searches for “micro wedding” (defined as <50 guests) hit an all-time high in August, booming since we first identified it as an emerging trend last year.
As the pandemic trimmed guest lists, many couples turned to smaller ceremonies. With the rising costs (an average nuptial will set you back ~$30k) and stress of larger weddings, and the rave reviews and benefits of smaller ones, it looks like this trendline is only going up.
Most wedding venues are designed to reach maximum profitability hosting a minimum of 100 guests -- or will at least require a minimum overall wedding cost. Micro weddings are a whole new ball game in terms of location, catering, and accommodation.
You could create or compile directories of venues and service packages tailored to small weddings. Or combine the micro wedding with other trends showing rising popularity:
- Beach wedding (27.1k searches/month)
- Rustic wedding (9.9k)
- Winter wedding (8.1k)
- And, since banquet halls are out, how about… food trucks? (135k)
A Decluttering Subreddit is Cleaning Up
A subreddit dedicated to “[getting] rid of things you no longer need or want” is gaining traction. In the last 2 months alone, r/declutter subscribers spiked by ~22% from ~151k to ~184k. The community is a place where people can ask questions, seek advice, or find inspiration for tidying up and getting rid of their clutter.
While related to the popular minimalist movement (r/minimalism has ~490k subscribers), the decluttering trend, epitomized by the popularity of Netflix’s Tidying Up star Marie Kondo, is not prescriptive about how much or how little people should own. (Although, if you’ve seen Hoarders, be wary.)
The growing decluttering movement is focused on helping people organize their homes to tap into the positive effects associated with clean and tidy environments, which include better sleep, lower stress, improved mood, enhanced memory, and even increased confidence.
Color-coding, matching hangers, customizable labels, and dedicated decluttering consultants will likely be some of the luxury products and services that will thrive in the stay-at-home era.
You can also take advantage by creating content (e.g., tips, advice, checklists, newsletters) or an app that helps people sort, get rid of, and keep tabs on their stuff.
Want more ideas? DM Brad who can put you in touch with his pal, Jen Howard. She just wrote a killer book called -- what else? “Clutter: An Untidy History” -- and might have more suggestions for trading on the movement.
Resin is the Next DIY Darling
Epoxy resin, also known as polyepoxide, is a material commonly used in commercial and home flooring finishes. Many are now taking note of its usefulness and versatility in DIY projects: Search interest in “Resin DIY” peaked last month with ~7k searches, according to Keywords Everywhere.
YouTube videos and TikTok tutorials showing people how to use resin to make art, upcycle tables and surfboards, and preserve their wedding bouquets have received millions of views. The #resin hashtag has a whopping 4.4B views on TikTok and ~5.4m posts on Instagram.
In addition to a large market of people willing to buy resin products, such as art and jewelry, there is also an opportunity to get in on the next DIY trend by selling starter kits and molds to help people bring to life their own unique resin creations.
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