--- title: "Flares: Hibiscus, DIY Nails, and Glass Blowing" description: Hibiscus is getting hype… DIY nails are nailing it… and glass blowing is blowing up. image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png --- [ << Back to Blog ](https://www.nlopchantamang.com/trends/signals) [food and beverage](https://www.nlopchantamang.com/trends/signals/tag/food-and-beverage) [Design](https://www.nlopchantamang.com/trends/signals/tag/design) # Flares: Hibiscus, DIY Nails, and Glass Blowing ###### Amy McMillen ###### Share [mailto:?subject=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/flares-hibiscus-diy-nails-and-glass-blowing%20&body=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/flares-hibiscus-diy-nails-and-glass-blowing&media=https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png](mailto:?subject=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/flares-hibiscus-diy-nails-and-glass-blowing%20&body=Check%20out%20https://www.nlopchantamang.com/trends/signals/signal/flares-hibiscus-diy-nails-and-glass-blowing&media=https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png) ![](https://www.nlopchantamang.com/hs-fs/hubfs/Imported_Blog_Media/Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png?height=420&name=Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png) ***Source: Google Trends*** ## **Hibiscus Is Getting Hype** Ruby Hibiscus Water [just launched](https://ruby.fun/blogs/journal/why-i-started-a-hibiscus-water-company), making a splash on [Hypebeast](https://hypebeast.com/2021/3/ruby-hibiscus-water-organic-zero-sugar-launch-info) with 2.7k+ hypes.  The flower (#hibiscus has [2.2m+](https://www.instagram.com/explore/tags/hibiscus/) Instagram tags) -- known for its deep crimson color and [health benefits](https://www.healthline.com/nutrition/hibiscus-tea-benefits) -- has [come a long way](https://snaxshot.substack.com/p/snaxshot-16-hype-biscus-) since Starbucks’ drop of the ready-to-drink (RTD) *Very Berry Hibiscus *in [2012](https://stories.starbucks.com/stories/2012/starbucks-refreshers-beverages-debut-globally/).* * Hibiscus is particularly popular in regions all over Africa, with countries like Kenya, Uganda, and Ghana having [~5x-8x more relative interest](https://trends.google.com/trends/explore?date=all&q=hibiscus%20tea) compared with the US, Canada, and Australia. Taking drinks that are indigenous to a local culture mainstream is a long-lasting trend -- take matcha (Japan), turmeric lattes (India), and bubble tea (Taiwan).  Entrepreneurs are making a mint from hibiscus-related products. Per Jungle Scout data: - [These hibiscus dried flowers](https://www.amazon.com/dp/B085H66VJ8) make $101k/mo - [This tea](https://www.amazon.com/dp/B08126FZ9V) makes $73k/mo - [These wellness drops](https://www.amazon.com/dp/B07M6LV4X1#customerReviews) make $30k+/mo With canned cocktails (6.6k searches/mo per Keywords Everywhere) and boozy tea (1.3k searches/mo) gaining popularity, stand-alone hibiscus drinks could do well in those categories, too. It’s worth mentioning that Ruby’s founder, [Noah Wunsch](https://www.linkedin.com/pulse/welp-im-beverage-founder-noah-wunsch?trk=public_profile_article_view), named Ruby Hibiscus Water as “water” purely in name.  Like Ruby, repackaging teas into “water” could be good for brand recognition (think coconut water or, most recently, [cactus water](https://pricklee.com/) by Trendster **Kun Yang**). Other stand-alone “water” flavors could include popular teas like lavender, mint, or ginger.  ## **DIY Nails Are Nailing It** ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Qlj5MKaWEGMUwNEs7_OjzJQ-S8ieLkAidXdpO5RNkbsO3eVfqSiCQqlId0fLBw4ceLkBTKvzhzar72AJxmCq0YVMDtFgXsf35kxkdRSn0TNjthqVyGhQRLNl_kRmmk83v2ZWf9Za.png) Source: Jungle Scout A recent IRI report [shows](https://www.yahoo.com/lifestyle/numbers-top-10-mass-market-150037243.html) that the nail category was one of only a few mass cosmetics areas to grow in 2020, including: - Artificial nails: **+40.2%** - Nail treatment: **+18.6%** - Nail polish: **+14.5%** Painting nails yourself still takes a lot of time and skill, so it’s no surprise that artificial nails and press-on gels are taking off.  Though accelerated by COVID for obvious reasons, at-home manicure kits have been steadily gaining traction over the years.  Static Nails, a brand launched in 2016 out of founder Alexis Irene’s college dorm room, earned [$500k](https://www.forbes.com/sites/viviennedecker/2017/05/14/meet-the-23-year-old-innovating-the-nail-industry-with-static-nails/?sh=3ad462ec487d) in sales within the first 6 months. That number has since snowballed into an estimated [$5m to $10m](https://pipecandy.com/companies/staticnails-com/)/yr in sales.  Subscription boxes that serve the latest TikTok #nailtrends ([104.3m+](https://www.tiktok.com/tag/nailtrends?lang=en) views) would do well. According to a [2021 Pinterest report](https://www.pinterest-assets.com/m/5fb1f1731fa52f72/original/Pinterest-Predicts-Report.pdf), Gen Z inspired +21x in searches for “Indie nails” and +9x for “Smiley face nails.” There’s also room in the DIY nail industry to capitalize on other trends, including [male grooming](https://trends.co/signal/male-grooming-is-getting-a-makeover/) and [3D printing](https://trends.co/signal/3d-printing-in-a-covid-impacted-world/).  [ManiMe](https://www.manime.co/), which 3D scans your nails to produce custom-fit, stick-on gels, raised [$8.6m](https://www.crunchbase.com/organization/mani-me) and was expected to surpass [$3m](https://www.forbes.com/sites/amyfeldman/2020/12/01/entrepreneurs-manime-custom-manicures-nail-art/?sh=6b78a4e21337) in sales in 2020.  ## **Glass Blowing Is Blowing Up** ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Glassblowing-1024x641.png) Source: Google Trends Glass blowing, the activity of forming glass with a torch and pipe, is another trend that’s blowing up.  Nearly 50k people search for “glass blowing” each month, double the number since October 2020, per Keywords Everywhere. Other related searches: - “Glass blowing near me”: **12.1k **searches/mo - “Glass blowing kit”: **3.6k**  - “Glass blowing torch”: **2.9k** The activity is also bubbling up on social media -- #Glassblowing has [1.1m+](https://www.instagram.com/explore/tags/glassblowing/) posts on Instagram and [1B+](https://www.tiktok.com/tag/glassblowing) views on TikTok.  One glass artist, [Jerrad Santmyer](https://www.instagram.com/glasskid/), has 35k+ followers and a daily auction for his miniature glass creations, which are consistently sold out. While glass-blowing equipment can be expensive, there are other ways to capitalize on the trend. Take advantage of the rise in [breathwork](https://trends.co/signal/flares-breathwork-space-porn-and-boho-decor/) and start an app for breathing art creations ([Chihuly](https://www.unit9.com/project/chihuly-app/) is one attempt, but has a lot of room for improvement).  A quick scroll through related subreddits ([r/glassheads](https://www.reddit.com/r/glassheads/): 100k+ members, [r/glassblowing](https://www.reddit.com/r/glassblowing/): 20.3k+, and [r/lampwork](https://www.reddit.com/r/lampwork/): 10.4k+) shows that glass blowing is riding the wave of legalized recreational cannabis.  Dispensaries ([7.5k+](https://www.getkisi.com/blog/cannabis-dispensaries-growth-study) in the US, and growing) could partner with local glass artists, selling pipes, bowls, and more.  ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/image-1024x364.png) ### Leave a Comment #### Amy McMillen ###### Blog posts ## Related Articles. 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