Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018. Now, beauty businesses are investing in tech that lowers the barrier to online skincare purchases.
There’s still no single platform that caters specifically to the skincare community. That leaves a huge opportunity to build a place for power users and influencers to share tutorials and regimens, or schedule recurring product orders.
* * *