Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on Twitter and read his writing here.
His Trends lecture highlights the best growth marketing tactics for 2020.
This article summarizes his 15 most actionable ideas:
1. Retarget Your Newsletter Unsubscribers
2. Do Hyper Targeted Geo Rollouts to Look Bigger Than You Are
3. Cross Target Across Platforms
4. Create Good, Cheap Video Ads
5. Find Cost-Effective YouTube Sponsorships
6. Pre-target Through LinkedIn
7. Turn Blog Visitors Into Leads
8. Do Direct Mail Properly
9. Be Careful About Aggressive CTAs
10. Use Ads to Narrow Down Your Copy
11. Figure Out Word-of-Mouth/Referral Programs
12. Grow Your Podcasts Through YouTube
13. Use Break-Even Ads for Brand Awareness
14. Prevent Gmail from Going to Spam
15. Optimize When Your Ads Go Out
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