CONTENT
For the average person thinking about starting a brewery, the short answer is don’t do it.
Consider the numbers:
- There are 7.5k breweries in the United States, according to the Brewers Association, up from ~2k in 2011.
- Overall beer sales were down 1% last year (craft was up 4%, but that increase was lower than in recent years).
- Some 27% of brewers experienced sales declines in 2017.