How 6 Businesses Managed a Coronavirus Pivot
Last week, we profiled the business impact that coronavirus is having on 6 of our Trends community members. The mini case studies covered the marketing, events, cleaning, beauty, manufacturing, and newsletters industries.
This week, we followed up with 6 more readers across completely different industries to see how their businesses are coping:
- Restaurant: Fusian — a fast-casual sushi chain based in Ohio — has pivoted to grocery delivery amidst mandatory restaurant closures.
- Furniture: Deskmate — a London-based portable standing desk company — is sourcing new suppliers to meet rising demand for its product as people are forced to WFH.
- Printing: Everest Direct Mail and Marketing — a print shop that offers integrated direct mail marketing services — is trimming operational expenses, shifting future investments, and “collaborating down the line” with suppliers to help weather the storm.
- Catering: Topnotch Events — a catering and staffing company based in New York City — has seen business completely dry up and decided to make a hard coronavirus pivot towards a longtime passion: teaching theatre to kids.
- Pets: Pets in the City — a pet care company based in West Los Angeles — is adjusting to social distancing measures by experimenting with virtual dog training and digital content.
- Microbrewery: Gloucester Brewing Company — a small-town microbrewery specializing in ales — closed their taproom and switched to crowler and growler fill.
10 Minute Read
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One Restaurateur Has a Pitch: To Stay Afloat, Become a Grocer
The business: Fusian, a fast-casual sushi chain based in Ohio
