Aja Frost @ajavuu


Kapwing is a platform for simple video production for people and companies. The baseline service, on which users can do things like resize posts for Instagram stories, is free. Premium tools cost money. Among Kapwing’s big clients: Google and Airbnb.

What’s next? The “pivot to video” may have been a failure for media companies, but brands are likely still headed in this direction. Some 70% of consumers have shared a brand’s video, and about half say video gives them more confidence to make a purchase.

As video-savvy Gen-Zers grow up, expect more opportunities for companies that can make video easy for brands.

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